NSSRA Annual Membership Meeting Will Be Held January 29, 2015 at SIA Snow Show
The annual meeting of the National Ski & Snowboard Retailers Association will be held at 5:30 PM Thursday, January 29, 2015, during the SIA Snow Show at the Colorado Convention Center in Denver, Room 102. All specialty snowsports retailers are invited to attend, whether or not you are an NSSRA member. Last year, more than 100 retailers and industry members attended.
Also, we invite you to stop by NSSRA's booth at the show. We are located at Booth #4219, in the ski hardgoods section.
SIA Presents All-Day Education Event Wednesday, January 28
SIA’s daylong educational event, Wednesday, January 28, is an opportunity to gain insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.
It also will include two keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy, presenting The Power of Imagination, as well as author/motivational speaker, Brad Montgomery, who will present Happiness Improves Bottom Line Performance during a lunchtime keynote (lunch is provided).
The seminar schedule begins with a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond.presented by , who will also share the initial results of the
includes seminars on increasing sales,
connecting with customers, strategic use of social media, product development
and more. Highlights include the series, which offers a free assessment at the beginning
of the day and then guide retailers through various tracks that will help them
improve their bottom lines and decision making; the series
will give production professionals strategies for brand creation and product
design; and will
by industry leaders from the retailer, rep, resort and supplier communities.
They will host a panel representing all four areas of the industry to discuss
the current climate of our market and how to best prepare for the years ahead.
You Are Invited to Workshop for Learn To Ski and Bring A Friend
This first-ever event will share information on how these programs can help you create new customers. It will be held Friday, January 30, at 9:00 AM in Room 301 of the Colorado Convention Center.
In this session, attendees will learn:
· How LSS(M)/Bring a Friend partners have attracted more than a half million newcomers to skiing and snowboarding.
· What free resources are available to YOU in your own efforts to create new customers.
· Tips that work / Planning for 2016.
· Ways to collaborate with resorts in YOUR community.
· Examples of Best Practices.
NSSRA is a co-sponsor of Bring-A-Friend and encourages
you to attend.
2014-15 Combined Indemnified Bindings List Has been Sent to NSSRA Members
The Combined Indemnified Bindings List is available to all NSSRA members as part of their membership. If you are not an NSSRA member, we invite you to join so that you have full access to all of the exclusive member services and benefits, including the bindings list. Please direct any questions to NSSRA President Larry Weindruch, email@example.com.
Announcing a new NSSRA member benefit:
Sword & Shield provides cybersecurity services for retailer members
NSSRA retail members now have access to cybersecurity services through a brand new alliance between the National Sporting Goods Association (NSGA) and Sword & Shield Enterprise Security, Inc. Through the new arrangement, NSSRA retail members can manage their information security using member-only discounted rates for best-in-class cybersecurity solutions with Sword & Shield.
The first step any small- to mid-sized businesses can take to start protecting your data is a risk assessment, which will help your company determine what is at stake. Sword & Shield uses in-depth reports that feature detailed remediation steps to clearly identify and describe critical vulnerabilities and to provide a customized roadmap that leads an organization to a secure state.
By providing access to Sword & Shield’s experts, NSSRA presents a more accessible solution so you can continue to build your business without sacrificing a loss in profit or reputation. If you are interested in learning more about how Sword & Shield can help your company, please go to http://www.swordshield.com/alliances/nsga/. A Sword & Shield representative will contact you on request.
Protecting critical data since 1997, Sword & Shield is the premier holistic information security provider. With solutions designed to meet the needs of a dynamic security and compliance landscape, it delivers evaluation, remediation, and ongoing monitoring and management to ensure you maintain the most comprehensive security posture possible.
Unlike many consulting firms, Sword & Shield specializes in three distinct, connected areas: information security, compliance, and managed services. The consultants are certified, experienced professionals, and their security services are comprehensive, allowing them to be a single stop consulting solution.
If you have any questions, please contact Larry Weindruch at NSSRA, (847) 391-9825 or email: firstname.lastname@example.org.
NSSRA Creates New Membership for Small Shops
At the 2014 its meeting in
Denver, the NSSRA Board of Directors approved changes in the dues structure to
$299 for managements with 1-4 shops and $499 for managements with five or more
NSSRA’s membership recruitment efforts focus on a universe of approximately 2,000 managements. An examination of our membership and those who are not NSSRA members reveals that approximately 85% of large snowsports shops in the country are members of NSSRA. It also shows that a great majority of non-member ski and board shops are small, family-owned businesses, many with snowsports sales of $250,000 or less.
The Board believes that our lowest membership fee of $299 is too expensive for very small shops. It understands how important it is for these shops who wish have access to full NSSRA membership services and benefits not be shut out by the cost of joining the Association.
Therefore, the NSSRA Board of Directors approved a new membership fee of $99 for single-store retailers who sell snowsports equipment with no more than $250,000 in sales per year.
The Association has a great deal of important work to do, not the least of which is working with other industry stakeholders to increase snowsports participation. To that point, NSAA has recently published projections that show – without a concerted industry-wide effort – skier/snowboarder visits could decline by as many as 17 million visits in the next decade.
This would be disastrous for our industry, which is why we need your support and the support of all specialty snowsports shops now more than ever. NSSRA is creating a Grow the Sport effort that will provide you with the tools you need to create interest in skiing and riding in your own communities and show you how to work in partnership with areas to create new participants.
The first installment in that effort will be sent to all NSSRA members in early July, so please keep an eye on your email in box.
A downloadable membership application is available by clicking the Join NSSRA tab on the left.
The new dues level is effective immediately and will give members access to all NSSRA programs and services, which carry a value in excess of $1,000. Member benefits include:
· Advocacy on issues affecting specialty snowsports retailers
· Annual Combined Indemnified Bindings List
· Exclusive NSSRA research reports
Ø Annual Snowsports Participation Report
Ø Biennial Cost of Doing Business Benchmarking Report
Ø Retailer Compensation and Benefits Report (new for 2014)
· FedEx express shipping and UPS Freight program (PartnerShip)
· Card payment processing service (Bankcard Systems)
· Discounted promotional financing program via store branded credit card (GE Capital)
· Electronic marketing services (Constant Contact)
· Website design and hosting (Skywax)
· Business insurance program (Emery & Webb)
· Access to the National Sporting Goods Association Information Center (via master membership in NSGA)
· NSGA Integrated Benefits Plan (Willis Insurance, Allstate Benefits, Humana)
· Representation at the ASTM F27 snowsports committee meetings
· Annual membership meeting (held during SIA Show)
NSSRA Presents Inventory Management Webinars
of the exclusive master membership agreement between NSSRA and the National
Sporting Goods Association (NSGA), all NSSRA members are eligible to view two
special webinars on inventory management created by NSGA for retailers. These
webinars were presented by retailing expert and author Tom Shay. Use your new member login to view them on the
NSGA Learning Center. If you did not save the notice with your new login,
please re-open your most recent NSSRA newsletter, which was sent via email
earlier this month. The new login/membership number appears at the top. Or, you
can contact NSSRA President Larry Weindruch, email@example.com, or call: (847)
391-9825. The webinars are also available for $295 to non-members. If you're
interested in purchasing the webinars, please contact Larry Weindruch.
Apex Sports Group, LLC
Boa Technology, Inc.
Comfort Zone Apparel
Fischer Skis US
Horizon Agency, Inc.
Hotronic USA, Inc.
Leisure Trends Group
Leki USA, Inc.
National Ski Areas Association (NSAA)
Snowsports Industries America (SIA)
Tecnica Group USA
Turtle Fur Group