Welcome to the National Ski & Snowboard Retailers Association! 
NSSRA, founded in 1987, represents specialty snowsports retailers, and advocates on
their behalf on issues affecting their businesses. Each year, NSSRA holds its membership
meeting and a meeting of the Board of Directors at the SIA Snow Show. All specialty
snowsports retailers are welcome to attend.

National Ski & Snowboard Retailers Association
1601 Feehanville Drive, #300
Mount Prospect, IL 60056
Toll free: (888) 257-1168
Fax: (847) 391-9827

Larry Weindruch, President

Latest News

NSSRA Announces New POS Data Trend Reporting Partnership

New Data Platform Will Provide Critical Aggregated Sales Data Each Week for Participating Members

MOUNT PROSPECT, IL – The National Ski & Snowboard Retailers Association (NSSRA) announces an exclusive partnership with SportsOneSource, LLC (SOS) to produce weekly snow sports sales data trend reporting using SOS’s proprietary SSI Data platform.

“This new program will report sales data to the industry on a regular, timely basis, which retailers sorely need,” said Wilbur Rice, Chairman of NSSRA Board of Directors and owner of Equipe Sport in Rawsonville, VT. “By having this critical sales data available each week, specialty snow sports retailers will be able to identify trends and make decisions closer to real time than they currently are able.

“We believe that SportsOneSource is well qualified to provide this service to our members,” Rice said. “SportScanInfo has provided timely sales data reporting on a weekly basis in many sports and outdoor-related product categories since 1998.

“We encourage all of our members to sign up for this program,” Rice added. “The more storefronts contributing their anonymous data, the stronger the data, which is a benefit to all members and for companies purchasing the research.”

The partnership between SportsOneSource and NSSRA is the first retailer-based partnership for SportsOneSource and its SSI Data platforms. SportsOneSource is launching its new SSISnowSports.com data platform this fall to provide weekly sales trend reporting based on data feeds from a broad range of retailers, including specialty shops, chain specialty retailers, big box sporting goods stores and the biggest names in Internet sales.

“The entire SportsOneSource team is excited about this partnership with NSSRA as we launch the new SSISnowSports.com platform in September,” said James Hartford, CEO of The SportsOneSource Group. “The new platform is built on our new Hybrid Tabbed Platform (HTP) technology that enables specialty retailers and vendors to move quickly across the data from footwear to apparel to essentials and hardgoods.”

The new platform will initially provide access to online weekly trend reporting across categories, brands and products, and features the ability to track sales trends by color and technology. Weekly data is available within five days of each weekly close to enable retailers to access actionable data in season as it progresses.

NSSRA members who participate in this program will provide weekly POS data to SOS, which will aggregate the data and report its findings on a weekly basis. The research will cover sales of equipment, clothing and essentials for Alpine and cross country skiing and snowboarding as well as footwear and apparel for the broader outdoor market. Participating members will receive free access to the data via SSI’s secure website. Aggregating the data at the channel and region level protects the anonymity and confidentiality of each member’s data.

At its Board of Directors meeting in January, NSSRA appointed a committee to develop a POS data research program, and the committee worked diligently to identify the best potential partner and negotiate an agreement that would benefit all members.

Committee members are NSSRA Chairman Wilbur Rice, Equipe Sport, Rawsonville, VT; and Directors Steve Rogers, Sports Specialists Ltd., Golden, CO; and Teddy Schiavoni, Summit Ski & Snowboard, Framingham, MA.

This is the second new research offering for NSSRA members this year. The Association launched its Compensation and Benefits Report in May. The Snow Sports Participation Report and Cost of Doing Business Survey have been exclusive NSSRA member benefits for many years.

For more information how to enroll in this program, please contact NSSRA President Larry Weindruch, lweindruch@nssra.com, or phone: (847) 391-9825. Companies wishing information on purchasing this data or retailers looking to develop a reporting relationship should contact Stacy Gerths, Outdoor Client Solutions Specialist at The SportsOneSource Group, at stacyg@SportsOneSource.com or call (303) 997-7302. The SportsOneSource Group will also be available for any questions at the Outdoor Retailer Summer Market this week at booth 15041 (behind Camelbak).


The National Ski and Snowboard Retailers Association is a volunteer-led organization dedicated to growing snowsports participation and to support and educate specialty snow sports retailers. Since its founding in 1989, NSSRA has served as the voice of specialty retailers, representing their interests in issues that concern the specialty snowsports retail channel. NSSRA publishes a number of research reports for specialty snow sports retailers, including the biennial NSSRA Cost of Doing Business Survey, a business-performance benchmarking tool; the annual Sports Participation in Snow Sports report; and the annual Combined Indemnified Bindings List. For more information, contact NSSRA President Larry Weindruch, (847) 391-9825, or e-mail: lweindruch@nssra.com.

About SportsOneSource/SSI Data

SportScanInfo (SSI Data) was created in 1998 by the founders of SoundScan, which measures sales data for the recording industry, and Nielsen/VNU, one of the world’s leading marketing research, information, and publishing companies. In January 2006, SportScanInfo was acquired by The SportsOneSource Group and is now the cornerstone in the company’s data business.

The SSI Data platform was initially based on technology developed to track music and video sales in North America through products such as SoundScan and VideoScan, which are now owned by Nielsen. The current SSI Data reporting platform combines over 30 years of technology, analytical expertise, and statistical modeling with contemporary database management technologies and analytical strategies that enable SSI Data to provide the broadest, deepest and most timely access to retail point-of-sale data available in the market today.

SSI Data has been providing point-of-sale data to retailers and manufacturers in the sporting goods, footwear and apparel markets for over 17 years. Members of the snow sports industry can now leverage the SSI Data reporting platform to gain visibility of retail sales from smaller, single store specialty retailers and specialty chain retailers to national footwear, sporting goods, department store and discount/mass chains.

For more information contact Stacy Gerths, Outdoor Client Solutions Specialist at The SportsOneSource Group, at stacyg@SportsOneSource.com or call (303) 997-7302.

NSSRA Board of Directors Elects Officers, New Directors

MOUNT PROSPECT, IL – At its annual meeting in Denver, the National Ski & Snowboard Retailers Association (NSSRA) Board of Directors elected the following officers, whose terms began February 1:        

·         Chairman – Wilbur Rice, Equipe Sport, Rawsonville, VT

·         Vice Chair/Chair-Elect – Lori Underwood, Peter Glenn of Vermont, Fort Lauderdale, FL

·         Treasurer – Greg Dekdebrun, Dekdebrun’s Ski & Snowboard, Ellicottville, NY

·         Past Chairman – Brad Nelson, Hi Tempo Ski Snowboard & Sail, White Bear Lake, MN 

Rice succeeds Nelson, who has served on the Board as Chairman and in other capacities for more than a decade. Nelson will remain on the Board as Past Chairman, replacing Paul Prutzman, formerly of Pinnacle Sports, Inc., Reading, PA, whose term has expired.

At the NSSRA Annual Membership Meeting at the SIA Snow Show in Denver, Chairman Rice recognized Nelson for his service to the Association and presented him with a personalized Minnesota Wild hockey sweater as a memento in appreciation for his contributions to the snowsports industry.

“Brad has been a tireless advocate for ski and snowboard shops for more than a decade, and we appreciate his efforts,” Rice said. “He has helped lay the groundwork for the Association to grow and become a more meaningful part of the industry, and we thank him for that.”

The NSSRA Board also filled two vacancies by electing the following specialty snowsports retailers:

·         Teddy Schiavoni, Summit Ski & Snowboard, Framingham, MA

·         Gordon Geiger, Geiger’s Ski & Sport Haus, Chagrin Falls, OH

Retaining their seats on the Board of Directors are: Tom Fuerst, Pedigree Ski Shop, White Plains, NY; Tom Gately, Snowsports Merchandising Corp., Springfield, MA; Tracy Gibbons, Sturtevant’s, Bellevue, WA; Larry Merkel, Round House Sports Center, Inc., Bozeman, MT; Alan Newman, Alpine BoardSports, Scottsdale, AZ; Steve Rogers, Sports Specialists Ltd., Golden, CO; and Dale Schaefer, Aurora Action Sports, East Aurora, NY.

In addition to Rice’s remarks at the Membership Meeting, Snowsports Industries America (SIA) President David Ingemie and National Ski Areas Association (NSAA) President Michael Berry also praised Nelson for his efforts to bring retailers, manufacturers and ski areas together to grow the industry.

Announcing a new NSSRA member benefit:
Sword & Shield provides cybersecurity services for retailer members

NSSRA retail members now have access to cybersecurity services through a brand new alliance between the National Sporting Goods Association (NSGA) and Sword & Shield Enterprise Security, Inc. Through the new arrangement, NSSRA retail members can manage their information security using member-only discounted rates for best-in-class cybersecurity solutions with Sword & Shield.

The first step any small- to mid-sized businesses can take to start protecting your data is a risk assessment, which will help your company determine what is at stake. Sword & Shield uses in-depth reports that feature detailed remediation steps to clearly identify and describe critical vulnerabilities and to provide a customized roadmap that leads an organization to a secure state.

By providing access to Sword & Shield’s experts, NSSRA presents a more accessible solution so you can continue to build your business without sacrificing a loss in profit or reputation. If you are interested in learning more about how Sword & Shield can help your company, please go to  http://www.swordshield.com/alliances/nsga/. A Sword & Shield representative will contact you on request. 

Protecting critical data since 1997, Sword & Shield is the premier holistic information security provider. With solutions designed to meet the needs of a dynamic security and compliance landscape, it delivers evaluation, remediation, and ongoing monitoring and management to ensure you maintain the most comprehensive security posture possible.

Unlike many consulting firms, Sword & Shield specializes in three distinct, connected areas: information security, compliance, and managed services. The consultants are certified, experienced professionals, and their security services are comprehensive, allowing them to be a single stop consulting solution.

If you have any questions, please contact Larry Weindruch at NSSRA, (847) 391-9825 or email: lweindruch@nssra.com.

NSSRA Recognizes and Thanks These Supporting Members

Apex Sports Group, LLC

Boa Technology, Inc.

Comfort Zone Apparel

Cross Insurance

Dalbello Sports

Dryguy, LLC

Fischer Skis US

Head, USA

Horizon Agency, Inc.


Leisure Trends Group

Leki USA, Inc.

Marker-Volkl USA

National Ski Areas Association (NSAA)

Nils, Inc.

Nordica USA




Smith Optics

Snowsports Industries America (SIA)

Sports, Inc.

Tecnica Group USA

Turtle Fur Group

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