Q1

What has been happening at HEAD/Tyrolia Wintersports? What new things do you want to share with our retailer readers?  

A: The future of HEAD/TYROLIA is more exciting than ever! We have been working diligently to explore new and creative ways to support our specialty retail partners and provide consumers with exactly what they need. On a global scale we continue to focus on sustainability, innovation and growing the Wintersports industry. With many new initiatives and innovative products in the works, we look forward to sharing more soon. Stay tuned for what’s new from HEAD/TYROLIA!

Q2

What do you think we need to do as an industry to grow winter sports participation? What has HEAD/Tyrolia done to encourage new participants?

A: We believe the best way to grow participation in Wintersports is by making it more accessible, easing the barriers to entry while keeping every level of participant engaged and excited about the sport. 

HEAD is the title sponsor of the National Ski Areas Association Conversion Cup, awarding ski areas who make significant efforts to keep people in the sport long-term. President of HEAD USA, Jon Rucker, is co-chair of the NSAA growth committee, which is leading the charge for growing our Wintersports in the U.S.

Of course, HEAD/TYROLIA continues to create the quality products that make skiing/snowboarding easier for all types of participants from first-timers to experts. 

We are also working with local partners like Colorado Ski Country USA to support programs that offer affordable skiing to those who might not otherwise find the sport approachable. 

Q3

As a brand, what do you look for in a good retail partner?

A: We appreciate working with retailers who communicate openly with us and supply us with adequate feedback throughout the entire calendar year. It is helpful for us on many levels to understand what works well for them and how our products fit into their individual environments.

Q4

Any thoughts on the 24-25 ski season? How will it be different from the last few years?

A: We can’t wait to tear up the mountains no matter what! We love to see anyone out there participating and we are thrilled to continue working with some of the best top-level athletes this season!

Q5

Thank you for your membership in NSSRA! What are the benefits of belonging to NSSRA?

A: We are very happy with the benefits that we receive from NSSRA, to be able to connect with the network of retailers that are involved with the organization is very valuable to us. In addition, the services and information that NSSRA provides during their work with various organizations, such as ASTM committee, allows us to continuously improve the resources that we use to support our retail partners.